Women are now buying more trainers than heels
Wearing a pair of heels used to be seen as the ultimate symbol of femininity, but times are a-changing and women are realising that actually – a lot of the time – they’re pretty damn uncomfortable.
Granted, heels look great, but on any given day, you’ll always see at least one woman struggling to walk along the street in her heels and it makes you wonder why she doesn’t just get herself a nice pair of flats and be done with it. But it seems like many women are doing just that, with a new study from consumer analyst Mintel shows that women have been buying more trainers than heels for the past year. For the first time ever.
The data shows that in the past year, 37% of women purchased trainers, compared to 33% who bought heels. This differs from last year, where heels and trainers were both at 35%, showing an increase in trainer and a decrease in heel purchase. This data shows what women have been buying, but what about what they actually prefer wearing? Those result show an even wider gap, with 59% of female footwear buyers preferring to wear flats, compared to the 12% who preferred a heel.
For the first time ever sales of trainers have overtaken high heels,’ says Tamara Sender, senior fashion analyst at Mintel.
‘The UK sportswear market has seen strong growth in the last year and there has been a trend for consumers to integrate sports clothing into their daily wardrobes, meaning trainers have also become more popular among women, overtaking heels to become the second favourite item of footwear after flat shoes.’
Wearing high heels has been linked with back, shoulder and neck pain – however, it’s not all bad news if you’re a stiletto fan. The NHS website states: ‘Wearing high heels when you go out in the evening is unlikely to be harmful. However, wearing them all week at work may damage your feet, particularly if your job involves a lot of walking or standing.’
Interestingly, they also advise against a fully flat shoe: ‘Ideally, you should wear shoes with laces and a low to moderate heel that supports and cushions your arches and heels. Avoid wearing shoes without heels.’
We’re all for wearing flats but please god, do not let this mean the Crocs thing is actually going to happen.